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Fashion and K-POP: The Brands Working with Your Favourite Stars - Part 1

K-POP is now a global force, and major fashion and jewellery brands are partnering with artists more than ever. Here's a look at some of the biggest brand relationships across BLACKPINK and BTS.

Fashion and K-POP feature image

BLACKPINK

BLACKPINK are one of the most globally recognised K-POP groups, with each member building strong individual brand partnerships.

Jennie - Chanel, Calvin Klein

Jennie has long been associated with Chanel and became an official global ambassador in 2019. She also models for Calvin Klein and appears in global campaigns.

Jisoo - Dior, Cartier

Jisoo works with Dior and later became an ambassador for Cartier, with the brand highlighting her confidence and talent.

Rose - Saint Laurent, SKIMS

Rose became the first K-POP artist to serve as an ambassador for Saint Laurent and later fronted SKIMS campaigns, including Valentine's Day promotions.

Lisa - Louis Vuitton, Bvlgari

Lisa's global popularity led to ambassador roles with Bvlgari and Louis Vuitton.

BLACKPINK brand campaigns

BTS

BTS have one of the strongest worldwide brand footprints in K-POP, with each member linked to major labels.

Jimin - Dior, Tiffany

Jimin became a Dior ambassador in 2023 and also partnered with Tiffany for jewellery.

V - Celine

V became a global ambassador for Celine in 2023 and frequently showcases the brand through personal styling.

Jungkook - Calvin Klein

Jungkook has worked with Calvin Klein since 2023 and continued into 2026 campaigns.

Suga - Valentino

Suga was announced as a Valentino ambassador in 2023 and has represented the brand at key events.

RM - Bottega Veneta

RM's collaboration with Bottega Veneta began after attending the brand's show in 2025.

J-Hope - Louis Vuitton

Following solo success, J-Hope collaborated with Louis Vuitton in 2026.

Jin - FRED Jewellery

Jin became the first global ambassador for FRED in 2024, expanding from fashion into high-end jewellery partnerships.

BTS fashion partnerships

Part 2 will cover more artists and their standout brand collaborations.

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